Not a simple cider, but a brilliant classic method. Arvirà is the testing ground for the very young and visionary project of the Sidreria Craveri & Lamberti band. A zero edition, a good copy the first. A monovarietal cider of table apples grown in the Cuneo area disqualified by the aesthetic laws of the large-scale distribution which is granted a new, glamorous life, desecrating a certain myth according to which good ciders are not born from sweet table apples. It is no coincidence that the occult meaning of Arvirà is "upside down", "grumpy". Dry and long, with a very fine bubble and an inebriating bouquet, perfect on its own, as an aperitif at the end of a meal, or mixed with a good cocktail.
Round of applause for Livio, Nicolò, and Elia. Two brothers (the first) and a friend who start from experimenting in the home kitchen by upsetting what was taken for granted about apples and ciders. A breath of fresh air and a sprinkling of heresy, this trio only released their first label in 2018, and the rest is already history. The Craveri & Lamberti Sidreria has taken the apple from the Cuneo area, one of the first provinces in Italy involved in this production, and has reappropriated it from its place of origin, dressing it up and transforming it into eclectic and unmissable ciders. They have chosen to retain the fruits rejected by the cosmetic standards of the market, and have stopped them there, in the Saluzzo area. That unexpressed value has been transformed into full and expressive classic method ciders and pet-nats to be consumed throughout the meal. They are juices from a piece of Piedmont that cries out for redemption. They are love letters to places and landscapes of all time, written without the force of habit making them banal.